© 2019 by Aaron Shoon


I’m a NY-based creative director, strategist, designer and writer. I lead teams to deliver value to clients and meaningful experiences to consumers. I collaborate with client, business, technical, and production partners to create useful tools and imaginative content.

Business Development

RFP Response, Pitch Presentation, SOW Development, Project Planning, Resourcing, Client Relationships



Stakeholder & User Interviews, Focus Groups, User Testing



Persona Development, Journey Mapping, Brand & Value Proposition Development, Customer Experience (CX)



Leadership, Concepting, Storytelling (Content Planning and Development), UX, UI, Visual Design, Copywriting, Media Production, Event Planning