© 2019 by Aaron Shoon

Accenture Content

Thought Leadership Program

Research, Strategy, Content Development, Writing, Visual Design, Event Design

As a content producer,  I supported the ongoing publication of provocative ideas and original research data, presented by Donna Tuths, during her tenure as global head of digital content at Accenture. Surveying and interviewing CEOs and CMOs across sectors, over time, we contextualized their experiences to help Accenture’s enterprise clients put their own digital content planning and operations into perspective within a competitive and changing media landscape.  

 

I helped shape the surveys and conducted executive interviews. As creative director, I helped write our reports and articulate our insights, and oversaw the design and production of the publications and presentations that brought this thought leadership to market.