© 2019 by Aaron Shoon

Facebook

Cross-Channel Marketing

Strategic & creative direction, design, copy, animation 

Accenture Interactive is an important partner to Facebook, supporting the creative and production needs for live-event marketing and producing content supporting B2B sales, globally. As creative director I led a team to deliver the suite of assets that launched this relationship, and helped set up the team and process through which these services are now provided on an ongoing basis.

The initial delivery included strategy, branding, copywriting and storytelling and the design of assets including logos, a mobile app experience, event presentations, animations and more. The challenge was to demonstrate fluency and consistency across these channels, and our ability to internalize the Facebook brand and express it credibly.

Agency

Accenture Interactive

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Team

Aaron Shoon Strategy & Creative Direction, Max Springer Art Direction & Design, Haik Avanian Design, Will Smith Copy, Lisa Schatz Animation