A product strategist and design director, I fuse insight and imagination to create powerful experiences, services and products to serve user, business and brand.
Baker Hughes
Digital product design, SAAS • frog
I led a large team tasked to design a new SAAS offering for Baker Hughes, a global provider of products and services to the energy sector. The application leverages AI, predictive analytics and robust data visualization to optimize energy production for increased profitability, efficiency, safety, and sustainability.
Hyundai
Digital experience prototypes • Accenture Song
Hyundai sought to reimagine their digital customer experience. I led a team to conduct extensive research, define strategies to align customer needs and business goals, and re-imagine the digital experience through design. The prototypes defined the direction for a new site that elevates the brand and uses data, media and content to re-think car shopping online.
New York Life Investments
Data-driven website for professional investors • Accenture Song
I led a team to deliver a complex new website for NYL Investments. The site presents extensive, dynamic data on their financial products and provides financial modeling tools. The site meets FINRA regulatory requirements, activates a new brand, supports a regular cadence of marketing campaigns, and qualifies sales leads.
Pearson
Online education venture development, product design • Accenture Song
I led a team to assist Pearson in launching Pathways, a new marketing model and brand activation. We delivered a new site where students can explore career paths, and compare and apply to online educational products aligned to their goals.
Omni-channel marketing • Accenture Song
To augment marketing capacity at Facebook, Accenture stood up a dedicated studio that included copywriting, video, brand, and UX/UI capabilities. I helped build that team, and helped establish their ways of working. I also provided creative direction for the inaugural campaign.
New York Life
Modular email design system • Accenture Song
As Creative Director on the New York Life account I led the development of a modular email design system. Coupled with CRM data and content aligned to customer journeys, the system lays the foundation for truly personalized email marketing. The flexible system supports quick production of on-brand email communications across campaigns and products.
NYU Perlmutter Cancer Center
Research, content strategy, site design, photography, video • Accenture Song
I led a team to deliver a new website for the Cancer Center at NYU Langone. The site is patient-centered and builds a brand worthy of the Perlmutter Cancer Center’s world-class clinical offering. Our process began with extensive patient and clinician interviews, strategic alignment with hospital leadership, and culminated in a new IA, UX, UI, content strategy, copy, original photography and videos for the new site.
Accenture Content Studio
Performance, Video • Accenture Song
To create buzz around Accenture Interactive’s new Content Studio, I provided the creative direction for an industry-facing event centered around a live video shoot and a real-time demonstration of the studio’s production and post capabilities. We produced four modular, yet artful, video shorts, each presenting a flamboyant, seasonal cocktail recipe. The videos were shared live and optimized for social distribution.
Accenture Thought Leadership
Research, content development, video animation, print, digital • Accenture Interactive
Working with Accenture’s Global Content Leadership, I led a team to deliver a thought leadership program. This included ongoing interviews and surveys of enterprise marketing leaders, creating research reports, forecasting trends, cross-channel publishing, video, events programing, press interviews and conference presentations.
AIGA: Gain Conference
Title design, animation, video
A collaboration with designers Cavan Huang and Sarah Daley, we delivered brand assets, animated titles and original video content to narrate the American Institute of Graphic Design conference Gain: Business and Design. Our content was projected on a super-scale screen behind the stage throughout the three-day event.